Jay-Z continues to expand his business resume. After famously calling for a ban of Cristal in the mid-2000s and helping Ace Of Spades take off, the hip-hop mogul is now going into the cognac market.

According to The Life Files, Hov was on-hand for an ultra private event in New York on Thursday night (May 9), helping introduce D’usse (pronounced “dew-say”), A Bacardi-produced cognac expected to compete with Hennessy.

Details about Jay’s actual business involvement in brand’s launch were unknown at press time.

D’usse is slated to drop next month. The VSOP cognac will retail at around $44.99 per 750-ml bottle.

Jay previously name-dropped Armand de Brignac champagne (aka Ace of Spades) in the past. However, details about the business relationship have not been confirmed.

In a 2011 book, titled Empire State of Mind: How Jay-Z Went from Street Corner To Corner Office,Forbes staff writer Zack O’Malley Greenburg uncovered the business behind the endorsement, writing that Jay earns millions each year for his stamp of approval.

“All of them confirmed that Jay-Z receives millions of dollars per year for his association with Armand de Brignac. The connection wasn’t through the Cattier family, but through Sovereign Brands. The production cost per bottle of Armand de Brignac is about $13; the wholesale price is $225. The maximum output is 60,000 bottles per year. If Jay-Z splits the $212-per-bottle profit evenly with Cattier and Sovereign, a back-of-the-envelope calculation suggests his annual take would be a little over $4 million. One of my sources confirmed that number, and added that Jay-Z may have received equity in Sov­ereign Brands worth about $50 million,” writes Greenberg.

After appearing on his remix of Chief Keef’s “I Don’t Like”  remix, Jada said that in addition to appearing on ‘Ye’s upcoming album, he’s hoping to get a few beats for his and The LOX’s respective LPs.

“Ye’s so big of an artist and he did so many types of various different projects to 808′s to Watch the Throne to all of his Graduation joints, I guess he’s feeling like he wants to come back to a certain point of music. So he called me up,” he said. “Ye’s just lining up his missiles for the next album, and of course, I’ma get one or two for my album, for The LOX album, for me and Styles’ album.”

As for The LOX’s deal, Jada said nothing’s been ironed out yet. “Hopefully, this year. We tryna get the deal signed. I wish it could be signed before Memorial Day,” he said. He also noted that he tried to link back up with Bad Boy Records, but explained that making another deal with Diddy wasn’t easy.

“We tried to make it work. Between Ruff Ryders and Diddy and just being scared of any little thing going wrong from the first situation, it just didn’t work. He’s still a big homie. Even if we went back and actually tried to get another deal, he would do it. But I think that was just too many conglomerates,” he said. “All of the things we went through earned us a mutual respect from each other on the creative tip and just as men. We got different respect.”

Jadakiss also touched on Mase’s return to rap, which took the form of Wale’s “Slight Work”  remix. He’s spoken on his reemergence before, but reiterated that Mase has to be serious about coming back to Hip Hop.

“If he wanna come back, he gotta plant both feet down and really come back. He actually should be fortunate because he gets more chances than anybody to just come back and have a coffee and go back to the podium. If he wanna come back, he gotta really come back. This is people’s livelihood, it’s people’s lives. It’s going to start in a minute. He’s going to be crying wolf, so you gotta come back or stay away.